Jam jars; Warhol's "Tomato Soup"; chalk lettering and baseball. Those were the triggers to make this soft chancery cursive turned into a script font.
Brand is thought mainly for packaging but can be used in magazines and invitations also. It can be easily converted into a logo when using it and its features.
Pro styles are loaded with the most complete sets of alternates, ligatures and ornaments; while Std styles are smaller versions of the font, with no decorative alternates.
Download Brand Family Fonts Family From Lian Types
Download Aire Family Fonts Family From Lian Types
The overall impression that the font gives is lightness and delicateness; that’s the reason the designer chose to call it Aire, or Air, in English. "Aire was somehow having a rest from my fat face Reina [...] It started as a really thin style of Reina, but it rapidly migrated from it and grew up alone. And how it grew..."
The inspiration came from his own past creations: “The heavy strokes of Reina were shouting for a more delicate thing. Something more feminine. More fragile. Something which had a lot of elegance and fresh air inside”.
Aire responds to this: Sproviero found that many of the typefaces of nowadays which are used for headlines (best known as display fonts) have almost always just one, maybe two weight styles. This was his opportunity to try something new. Aire makes it easier for the user to generate different levels/layers of communication thanks to its variety of styles. With this font you can solve entire decorative pieces of design with just one font, and that was the aim of it.
Aire was designed to be playful yet formal: While none of its alternates are activated it can be useful for short to medium length texts; and when the user chooses to make use of its open-type decorative glyphs, it can be useful for headlines with dazzling results.
On March of 2012, Aire was chosen to be part of the most important exhibition of typography in Latinoamerica: Tipos Latinos 2012.
TECHNICAL
Aire is a family with many members. In total, the user can choose between almost 6,000 (!) glyphs (1,000 per style). Each member has variants inside, which are open-type programmed: The user decides which glyph to alternate, equalizing the amount of decoration wanted. Every decorative glyph has its weight adjusted to the style it belongs to.
Exclusively for decoration, Aire Fleurons Pro is an open-type programmed set of ornaments.
And last but not least, remember Aire is delicate. What’s my point? It is not recommended to activate all the alternates at the same time. It is typo-scientifically proved: A maximum of 3 or 4 alternates per word would be more than enough.
Download Travel Sans Fonts Family From Salt & Pepper Designs
Download Lollapalooza Trio Fonts Family From Salt & Pepper Designs
Lollapalooza is here! But it’s not a festival in Chicago, it’s a wonderful new font! In fact, it’s a font trio and you can combine the small, medium and large versions together to create a unique and quirky new style!
What's Included
If you have any queries, questions or issues please don't hesitate to contact us direct.
Download Wild & Folk Serif Fonts Family From Salt & Pepper Designs
Download Wildflower Fonts Family From Salt & Pepper Designs
Download Yesterday Fonts Family From Salt & Pepper Designs
Download Dingle Dangle Duo Fonts Family From Salt & Pepper Designs
Check out our new fandangled, Dingle Dangle font duo! Not only do you get the chunky and fun Dingle included but you get the thinner and classy Dangle too! A perfect duo that pair well together and with others. Enjoy!
What's Included
If you have any queries, questions or issues please don't hesitate to contact us direct.
Download Adellion Bold Script Fonts Family From Fartype
Download JENNIE || LIMITED OFFER!!!!! Fonts Family From letterara
Download ROSSE || LIMITED OFFER!!!!! Fonts Family From letterara
LIMITED OFFER!!!!! THE PRODUCT WILL RETURN TO NORMAL PRICE SOON!!!!
IMMEDIATELY BUY AND ENTER IN YOUR FONT COLLECTION FIRST!!!!
Rosse features an irregular baseline, making it the perfect font to give your designs a fun and unique feel!
OTHER FONT:
BLACK PINK SIGNATURE (BEST SELLER)
BLACK PINK SUMMER (BEST SELLER)
JENNIE (RECOMENDED)